CAMPAIGN OVERVIEW

The Giant Burton Gear Giveaway was conceptualized to boost user engagement with skiing at Giants Ridge by offering the latest ski gear to our target audience. Those who chose to participate were offered the chance to win a package of Burton snowboard gear that included ski apparel from our retail store as well as a gift card toward Burton merchandise.

GOALS

• Acquire customer information such as phone numbers, emails, and zip codes
• Spark user engagement
• Increase social media followers
  

  RESULTS

• 3500 emails
• Almost 1k page likes
• 6.6k website visits
• 43k users reached
• 1.8 link clicks to the landing page